Vanessa Kingori MBE (publishing director, British Vogue) and Stephanie Phair (CCO, Farfetch and Chair, British Fashion Council) are bringing together Black women and White women to #SHARETHEMICUK. Following the success of the ‘Share the mic now’ USA campaign in June 2020, Vanessa and Stephanie joined together and were inspired to recreate the action of magnifying Black women in the UK.

On Thursday 1 October 2020, to launch Black History Month UK, Black women whose work and voice is shaping a better future will take over the Instagram accounts of prominent White women with strong audiences for the #SHARETHEMICUK campaign. The movement magnifies Black women and the important work that they’re doing in order to drive the change that will only come when we truly hear each other’s voices and celebrate each other’s talents.

The #SHARETHEMICUK campaign was born from a desire to put women’s relationships ahead of racial injustice that we have witnessed so sharply in 2020 and to encourage women to be a part of the solution.

The #SHARETHEMICUK campaign states the following intentions:

• To form a social media movement that magnifies Black women’s lives, stories and cultural contribution
• To create understanding and action that challenges racial inequality
• To dispel myths and foster relationships through storytelling
• To broaden the networks of the women involved and their followers