Date Posted: Friday 14th February 2020
The below chart shows 'women's interest' titles (plus Slimming World from the health/hair/beauty consumer magazines category, and Monocle from the fashion/culture/lifestyle consumer magazines category) ordered by latest circulation (highest to lowest) - titles showing an unchanged or increased circulation pop or yoy are indicated in pink.
The combined circulation of the below titles is over 5.5 million.
It is an interesting time in the rapidly evolving media landscape. Following the initial rapid rise of the Instagram influencer, authenticity has become key, and seen a refocussing on audience engagement and micro-influencers as the quality of reach becomes ever more important. DIARY directory's industryINFLUENCER section reflects this - with a focus on 'industry insiders' and existing creators such as make-up artists, stylists, editors and photographers.
The initially rapidly growing bloggers section in DIARY directory is now receding in favour of Instagram only. But consistently the most viewed profile pages in DIARY directory are for the print media.
"Not all reach is equal... Quality attention matters." *
"Magazines provide high quality attention that is immersive and focused." *
* https://payattention.media/report/report.pdf
| CompanyName | MediaFrequency | July-Dec 18 | Jan-Jun 19 | July-Dec 19 | % change pop | % change yoy |
| Slimming World | 7 pa | 588,250 | 565,444 | 494,291 | -13% | -16% |
| Good Housekeeping | monthly | 451,716 | 422,759 | 433,661 | 3% | -4% |
| Take a Break | weekly | 463,495 | 432,683 | 416,695 | -4% | -10% |
| Stylist | weekly | 403,544 | 404,392 | 403,931 | 0% | 0% |
| woman&home | monthly | 281,193 | 274,927 | 259,372 | -6% | -8% |
| Woman's Weekly | weekly | 236,429 | 227,505 | 226,422 | 0% | -4% |
| Prima magazine | monthly | 227,014 | 214,800 | 218,944 | 2% | -4% |
| HELLO! | weekly | 237,736 | 208,834 | 206,900 | -1% | -13% |
| Cosmopolitan | monthly | 240,351 | 206,510 | 205,363 | -1% | -15% |
| Vogue | monthly | 192,152 | 192,212 | 192,242 | 0% | 0% |
| that's life! | weekly | 190,553 | 175,200 | 173,472 | -1% | -9% |
| Chat | weekly | 203,358 | 182,045 | 172,281 | -5% | -15% |
| Red | monthly | 177,122 | 175,920 | 160,925 | -9% | -9% |
| Closer | weekly | 178,806 | 163,260 | 155,368 | -5% | -13% |
| Bella | weekly | 173,017 | 154,034 | 147,762 | -4% | -15% |
| New! | weekly | 166,300 | 146,196 | 135,591 | -7% | -18% |
| Women's Health | 10 pa | 133,463 | 125,794 | 128,239 | 2% | -4% |
| ELLE | monthly | 162,243 | 152,756 | 125,141 | -18% | -23% |
| Harper's Bazaar | monthly | 116,339 | 117,588 | 116,400 | -1% | 0% |
| OK! magazine | weekly | 149,142 | 126,017 | 116,341 | -8% | -22% |
| Woman Magazine | weekly | 133,013 | 124,580 | 116,062 | -7% | -13% |
| heat | weekly | 123,948 | 117,452 | 112,778 | -4% | -9% |
| Woman's Own | weekly | 124,187 | 113,963 | 108,401 | -5% | -13% |
| Grazia | weekly | 102,585 | 100,089 | 102,427 | 2% | 0% |
| Best | weekly | 113,429 | 105,954 | 101,755 | -4% | -10% |
| Real People | weekly | 111,872 | 98,840 | 98,699 | 0% | -12% |
| Monocle | 10 pa | 84,331 | 80,043 | 80,145 | 0% | -5% |
| My Weekly | weekly | 90,048 | 84,047 | 79,613 | -5% | -12% |
| Tatler | monthly | 79,029 | 79,109 | 79,116 | 0% | 0% |
| Pick Me Up | weekly | 101,179 | 90,156 | 76,757 | -15% | -24% |
| HELLO! Fashion | monthly | 83,772 | 65,001 | 68,769 | 6% | -18% |
SOURCE: many thanks to the publishers who send us their ABC circulation statements. If your media title is not ABC registered / you have not sent in your circulation figures, please forward to info@diaryd.com.
DIARY directory members can also sort by social media follower numbers in all contacts sections and, additionally, sort by print circulation for media titles.
Click on the CONTACTS header for the advanced media search then use the filters to make your selection - eg all UK consumer titles. Select one of the social media icons at the top of the list to sort by follower numbers on that platform, or sort by print circulation.
The editorial teams at all of the above titles can be viewed in DIARY directory.
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